Soho Films at the AFM
Soho Films will be in attendance at this year’s American Film Market in Santa Monica from 5-11 November. We will be based at the Sheraton Delfina Hotel, 530 Pico Boulevard, Santa Monica, California 90405 and can be contacted via our Beverly Hills office or directly on 310-266-1269.
The independent film business reaches its peak every year at AFM - the American Film Market. More than 8,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, seminars, red carpet premieres, networking and parties. Participants come from more than 70 countries and include acquisition and development executives, agents, lawyers, directors, distributors, financiers, film commissioners, producers, writers, the world’s press all those who provide services to the motion picture industry.
Founded in 1981, the American Film Market (AFM) has grown steadily to become the premiere global marketplace where Hollywood’s decision-makers all gather under one roof. Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed. In just eight days, more than $800 million in deals will be sealed - on both completed films and those that haven’t started shooting yet - making AFM the must-attend industry event.
The AFM transforms Santa Monica. The Loews Santa Monica Beach Hotel and the Le Merigot Beach Hotel are converted into a busy marketplace. All 23 screens on the Santa Monica Promenade and the surrounding community become AFM screening rooms for the entire eight-day event and eight digital and video screening rooms are added just for the AFM. Participants can see more than 900 screenings of approximately 500 films - 31 new films every two hours - the majority of them world or US premieres. Titles range from big budget blockbusters that will be released by the major studios, to lower budget art and genre films recognized at international film festivals, all destined for cinemas and television around the world.